With a career spanning over 25 years in Marketing, Julie Garlick has had to navigate staff and Board meetings, AGM's and difficult internal stakeholders. She credits public speaking coaching in her early years as a key to her success. She ensures all her staff, sometime up to 70 of them were and are strong in public speaking to ensure they could do the same.
Public speaking coaching helps a career
In our interview she revealed that being able to speak well and present has helped her career immensely. “it's been absolutely critical the confidence that comes from being comfortable with public speaking means that I've been able to convey my ideas in a way that has given me credibility in front of an audience.”
Use public speaking skills everyday
She goes beyond using them every day to say she uses them constantly. “ …everything from small meetings through to board and executive meetings, even one-on-ones with my team when I can help them, conveying to them the importance of the role they do or clarifying a situation for them.”
Public speaking coaching is essential
Although she started learning on the job, she says she was fortunate early in her career to have a very good manager that realised for her to progress she needed the confidence and the clarity when she spoke publicly. “ He put me on a course that not only allowed me to understand the importance of content but also gave me the confidence to believe what I was saying.”
When Julie started her career in the early 1990s PowerPoint wasn’t widely used but it soon took over the presentation space. She has watched it use change and notes her own transition from using it as the speech, heavy in copy with the odd photo. Now its key points and photos, maybe video to make it come alive. In many ways it has come full circle to support the speech element of the presentation only. But this has at times been a painful transition, she still sees many that aren’t great and has recently made moves to change this in her current role as a General Manager of Marketing. She recalls one disasters with PowerPoint.
“ It (The PowerPoint Deck) was fine when I was at work. I embedded a video and it worked brilliantly every time I was at work but when I took that PowerPoint presentation to the conference centre, I discovered the video wasn't imbedded, in fact it was a hyperlink and without Wi-Fi that hyperlink did not work !”
Public speaking skills when hiring staff
Although Julie hasn't consciously looked for hiring staff with public speaking skills and the ability to present well, she says she has been able to tell in the interview. The skills are put to excellent use in the high pressure situation of an interview.
“…in an interview situation if they came across clear; enunciated well, got their point across, demonstrated with good examples and really made me believe them, I think that was demonstration of good public speaking skills and it gave me the confidence that if they could do it in a high-pressure interview situation they are probably good public speakers in real life”
But if a staff member didn’t display the skills needed, she has never hesitated to pass on the favour that her early manager did for her, and put public speaking training in their development plan. Many of them didn’t think they needed them as they didn’t perceive they were ‘public speaking’, but Julie notes they come in useful when dealing with ‘strong internal stakeholders’. If they had to represent the company it was critical that they had good public speaking skills. Getting the training with an external provider, that specialise in Public Speaking coaching and training meant the staff member had the confidence to speak with someone who is there solely to help them.
Return on investment when spending on public speaking training
Julie says ‘there definitely is a return on investment, obviously the satisfaction of the staff member and the confidence that they gained from that course. I think the real return on investment though is found not so much from the presentation course but if they hadn't gone on it. You don't realize how damaging a poor presentation is! Lost revenue particularly in a sales environment or an environment where you're pitching to clients, be it sales or marketing because you just find out you didn't get the business but you don't know why. Having the confidence and presenting well you soon learn that you would've won a lot more deals. I think the other time that return on investment really comes to light with public speaking is convincing a board or selling a story, that will lead to future growth for the business. So it's not an immediate return on investment but it's the opportunity to present a strategy well that will then lead the company to have new revenue streams in the future.’
She agrees there's a correlation on a personal level with a person’s ability to convey ideas and speak to larger groups and with career progression and income. Julie elaborates ; “To get a promotion you need to enunciate a concept really well or to demonstrate your worth to your boss which can often lead to a pay rise. It can certainly lead to achieving KPI targets and thus any short or long-term incentive program that you might be on. But far more important is the fact that you might close more deals through having good presentation skills or to my point earlier about being able to enunciate a strategy and then have the confidence to get internal stakeholders on board to help you deliver that strategy in a way that will lead to revenue for the company’
It is in the area of dealing with internal stakeholders and other departments that public speaking skills are often under-estimated. This alone makes it worthwhile for companies and employers to invest in the training for their staff. It’s what she terms as a soft investment, the benefits aren’t necessarily obvious. But the lack of investment will certainly show up eventually and often at great costs. Public speaking and presentation skills are so vital in today's virtual economy that the benefits are every day, every meeting but particularly obviously when you're presenting to a wide audience or very strong stakeholders. Julie concludes that public speaking training is “.. a gift that keeps on giving..